{"id":1642,"date":"2024-08-07T13:17:10","date_gmt":"2024-08-07T11:17:10","guid":{"rendered":"https:\/\/www.civitfun.com\/blog\/?p=1642"},"modified":"2024-08-08T16:02:22","modified_gmt":"2024-08-08T14:02:22","slug":"ejemplos-de-cross-selling-en-hoteles","status":"publish","type":"post","link":"https:\/\/www.civitfun.com\/blog\/ejemplos-de-cross-selling-en-hoteles\/","title":{"rendered":"6 ejemplos de cross selling en hoteles"},"content":{"rendered":"<p>Aumentar la satisfacci\u00f3n de tu cliente de manera f\u00e1cil y al alcance de tu mano <span style=\"font-weight: 400;\">es posible con el <\/span><b>cross-selling.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Si a\u00fan no est\u00e1s familiarizado con este t\u00e9rmino,<\/span> te damos<b> ejemplos de cross-selling<\/b> y las mejores estrategias para que obtengas beneficios casi sin darte cuenta.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>1. \u00bfQu\u00e9 es cross-selling o venta cruzada?<\/b><b><\/b><\/h2>\n<p>La <b>venta cruzada o cross selling <\/b>es la estrategia que consiste en <b>ofrecer o sugerir productos adicionales que complementen una compra<\/b><span style=\"font-weight: 400;\">. Por ejemplo, una tienda de zapatos que para complementar tu compra te ofrece un limpiador de zapatos o unas plantillas, si lo piensas, t\u00fa vas con el pensamiento de comprar los zapatos y no los complementos pero probablemente terminar\u00edas compr\u00e1ndolas porque te das cuenta que podr\u00eda ser una buena idea.<\/span><\/p>\n<p>El concepto es el mismo para hoteles<span style=\"font-weight: 400;\"> pero en este caso hace referencia a <\/span><b>los servicios complementarios que se ofrecen a los hu\u00e9spedes, <\/b><span style=\"font-weight: 400;\">opciones de productos o servicios tales como una sesi\u00f3n de masajes, spa, excursiones, etc.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2. Ejemplos de cross selling o venta cruzada para hoteles\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ya sabes lo que es la venta cruzada y <\/span><b>quieres implementarla en tu negocio, pero no sabes c\u00f3mo<\/b><span style=\"font-weight: 400;\">. Por ello te presentamos diferentes ejemplos de cross selling o venta cruzada relevantes y <\/span><b>para todo tipo de alojamientos<\/b>, ya tengas un<b> albergue, hotel, aparthotel, etc.<\/b><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1653\" src=\"https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/hotel-pool-fb-1024x682.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/hotel-pool-fb-1024x682.jpg 1024w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/hotel-pool-fb-300x200.jpg 300w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/hotel-pool-fb-768x512.jpg 768w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/hotel-pool-fb-1536x1023.jpg 1536w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/hotel-pool-fb-2048x1364.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>2.1. Ejemplos de cross-selling: F&amp;B<b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Da la opci\u00f3n de mejorar el r\u00e9gimen de comidas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece productos t\u00edpicos de la regi\u00f3n o de agricultores locales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece una botella de vino o champ\u00e1n a la llegada de tus clientes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea ventas cruzadas de c\u00f3cteles u otros productos de tu bar.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>2.2. Ejemplos de cross-selling: Paquetes de hotel<b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fusiona servicios con habitaciones para crear paquetes seg\u00fan el tipo de cliente.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ahorra tiempo y ofrece un servicio personalizado con paquetes de grupos.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>2.3. Ejemplos de cross-selling: Servicios de Bienestar<b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proporciona gimnasios u otras actividades f\u00edsicas a tus clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece tratamientos de belleza.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilita instalaciones de sauna y piscina, cada vez m\u00e1s demandados.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1654\" src=\"https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/spa-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/spa-1024x683.jpg 1024w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/spa-300x200.jpg 300w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/spa-768x512.jpg 768w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/spa-1536x1024.jpg 1536w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/spa-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>2.4. Ejemplos de cross-selling: Ocio y actividades de inter\u00e9s<b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posibilita la visita a museos, eventos, atracciones y actividades de inter\u00e9s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alquila bicicletas u otros elementos deportivos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incluye actividades deportivas como golf, f\u00fatbol, etc.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>2.5. Ejemplos de cross-selling: Transporte y aparcamiento<b><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece transporte, puedes incluir la ruta de ida y vuelta al aeropuerto o de otros tipos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilita plazas de aparcamiento para mayor comodidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proporciona seguros para alquileres de coche, para m\u00e1s tranquilidad de tus clientes.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>2.6. Ejemplos de cross-selling: Tarjetas de regalo o vales<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Las tarjetas regalo o vales pueden dar una idea de qu\u00e9 regalar a tus clientes cuando buscan opciones.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3. Las mejores estrategias para implementar cross selling<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ya conoces los conceptos y algunos ejemplos, pero<\/span><b> \u00bfc\u00f3mo hacer cross-selling sin morir en el intento?<\/b><span style=\"font-weight: 400;\"> Bueno, aqu\u00ed te dejamos un par de <\/span><b>pautas f\u00e1ciles de seguir<\/b><span style=\"font-weight: 400;\"> pero que debes tener muy en cuenta a la hora de aplicarla en tu alojamiento.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1655\" src=\"https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/couple-hotel-excursion-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/couple-hotel-excursion-1024x683.jpg 1024w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/couple-hotel-excursion-300x200.jpg 300w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/couple-hotel-excursion-768x512.jpg 768w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/couple-hotel-excursion-1536x1024.jpg 1536w, https:\/\/www.civitfun.com\/blog\/wp-content\/uploads\/2024\/08\/couple-hotel-excursion-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>3.1. Segmenta a tus hu\u00e9spedes<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Segmentar el p\u00fablico objetivo siempre es una buena opci\u00f3n en cualquier negocio, <\/span><b>conoce los perfiles y los gustos de tus clientes.<\/b><span style=\"font-weight: 400;\"> Esto adem\u00e1s te ayudar\u00e1 mucho a saber qu\u00e9 paquetes, productos y <\/span><b>servicios son adecuados para el cross-selling de tu hotel.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2>3.2. Escoge el mejor momento para ofrecer tu cross-selling<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hay un momento para todo en los negocios y este es el caso del cross-selling, pero \u00bf<\/span><b>c\u00f3mo saber cu\u00e1l es el mejor momento?<\/b><span style=\"font-weight: 400;\"> Muy sencillo, recuerda que puedes hacerlo:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Durante la reserva o unos d\u00edas despu\u00e9s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Durante el check-in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Durante la estancia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Despu\u00e9s de que el hu\u00e9sped haya terminado su estancia, puedes aprovechar las comunicaciones post estancia para ofrecer tu cross-selling o venta cruzada.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>3.3. Incluye tu cross-selling o venta cruzada en tu web<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Qu\u00e9 mejor idea para <\/span><b>sacar partido a tu web<\/b><span style=\"font-weight: 400;\"> que con el cross selling. Puedes crear:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletter con tus ofertas y descuentos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un carrusel de productos relacionados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una estrategia de remarketing con productos o servicios olvidados en el carrito.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Categor\u00edas de productos relacionados.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Estas y m\u00e1s opciones son posibles en tu web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>3.4. Intenta no impactar de forma continua<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Insistir con los mismos productos o servicios a un mismo p\u00fablico no es la mejor opci\u00f3n. Intenta una venta cruzada no agresiva y bien planificada y segmentada.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>3.5. Automatiza tu cross-selling<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A menudo, <\/span><b>las t\u00e9cnicas de cross-selling para un hotel <\/b>pueden ser complejas de aplicar<span style=\"font-weight: 400;\"> y puede dar la sensaci\u00f3n de que se pierde tiempo valioso en su implementaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, ya hay herramientas que hacen este proceso mucho m\u00e1s f\u00e1cil, automatiz\u00e1ndolo por completo, con la ventaja de ahorrar en procesos manuales y obtener beneficios extra casi sin darte cuenta. El software de <\/span><b>Civitfun<\/b><span style=\"font-weight: 400;\"> te permite <\/span><b>automatizar desde el check in hasta el check out<\/b>, incluyendo tambi\u00e9n <a href=\"https:\/\/www.civitfun.com\/productos\/cross-selling\/\"><b>cross-selling para tu hotel<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aumentar la satisfacci\u00f3n de tu cliente de manera f\u00e1cil y al alcance de tu mano es posible con el cross-selling. Si a\u00fan no est\u00e1s familiarizado con este t\u00e9rmino, te damos ejemplos de cross-selling y las mejores estrategias para que obtengas beneficios casi sin darte cuenta. &nbsp; 1. \u00bfQu\u00e9 es cross-selling o venta cruzada? La venta [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-1642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-hoteleria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 ejemplos de cross selling en hoteles - Civitfun<\/title>\n<meta name=\"description\" content=\"Implementa la venta cruzada en tu hotel de forma sencilla con nuestra estrategia y ejemplos de cross-selling para hoteles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.civitfun.com\/blog\/ejemplos-de-cross-selling-en-hoteles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 ejemplos de cross selling en hoteles - 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