Increasing your customer satisfaction easily and at your fingertips is possible with cross-selling.
If you are not yet familiar with this term, we give you examples of cross-selling for hotels and the best strategies to get benefits almost without realizing it.
1. What is cross selling?
Cross-selling is the strategy of offering or suggesting additional products to complement a purchase. For example, a shoe store that to complement your purchase offers you a shoe cleaner or insoles, if you think about it, you go in with the thought of buying the shoes and not the complements but probably you would finish buying them because you realize that it could be a good idea.
The concept is the same for hotels, but in this case it refers to the complementary services offered to guests, product or service options such as a massage session, spa, excursions, etc.
2. Cross-selling examples for hotels
You already know what cross selling is and you want to apply it in your business, but you don’t know how. That’s why we present you different examples of relevant cross selling for all types of accommodations, no matter if you have a hostel, hotel, aparthotel, etc.
2.1. Cross-selling examples for hotels: F&B
- Give the option of upgrading the meal plan.
- Offer typical products from the region or from local farmers.
- Offer a bottle of wine or champagne when your customers arrive.
- Make cross-selling with cocktails or other products from your bar.
2.2. Cross-selling examples for hotels: Hotel packs
- Combine services with rooms to create packages according to the type of client.
- Save time and offer a personalized service for travel groups.
2.3. Cross-selling examples for hotels: Wellness services
- Provide gym passes or other physical activities to your customers.
- Offer beauty treatments.
- Facilitate sauna and swimming pool facilities, which are increasingly in demand.
2.4. Cross-selling examples for hotels: Leisure and activities of interest
- Allow visits to museums, events, attractions and activities of interest.
- Rent bicycles or other sports equipment.
- Include sports activities such as golf, soccer, etc..
2.5. Cross-selling examples for hotels: Transport and parking
- Offer transportation, you can include the route back and forth to the airport or other types of transportation.
- Facilitate parking spaces for greater convenience.
- Provide insurance for car rentals, for your customers’ comfort and tranquility.
2.6. Cross-selling examples for hotels: Gift cards or coupons
Gift cards or vouchers can give an idea of what to gift to your customers when they are looking for options.
3. The best strategies to implement cross selling in your hotel
You already know the concepts and some examples, but how to do cross-selling without die trying? Well, here are a couple of easy-to-follow guidelines that you should take into account when applying it to your business.
3.1. Target your guests
Target the audience is always a good option in any business, know the profiles and preferences of your customers. This will also help you to know which offers, products and services are suitable for the cross-selling of your hotel.
3.2. Choose the right moment to offer cross-selling
There is a right time for everything in business and this is the case of cross-selling, but how do you know which is the best time? Very simple, remember that you can do it:
- During the booking or a few days later.
- During the check-in.
- During the stay.
- After the guest has finished their stay, you can take advantage of post-stay communications to offer your cross-selling
3.3. Include cross-selling on your website
What better idea to take advantage of your website than cross selling. You can create:
- Newsletter with your offers and discounts.
- A carousel of related products.
- A remarketing strategy with products or services forgotten in the cart.
- Categories of related products.
These and more options are possible on your website.
3.4. Try not to have a continuous impact
Persisting with the same products or services to the same public is not the best option. Try non-aggressive, well-planned and segmented cross-selling.
3.5. Automate your cross-selling
Often, cross-selling techniques for a hotel can be complex to apply and it can feel like valuable time is wasted in their implementation.
However, there are already tools that make this process much easier, automating it completely, with the advantage of saving on manual processes and getting extra benefits almost without realizing it. Civitfun’s software allows you to automate everything from check-in to check-out, including cross-selling for your hotel.
